Word: ipod
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...Apple and RIMM results are an example of why brands matter and why companies are willing to work to develop them by making huge investments which can stretch over decades. Apple wasn't much of a brand until it introduced the iPod in 2001, but the firm was around for a long time before then. RIMM and the Blackberry are young in the brand Hall of Fame, a group that is dominated by Coca-Cola (KO), IBM (IBM), Microsoft (MSFT), and GE (GE). Interbrand, the Rolls Royce of global brand research, has Apple and Blackberry on its list...
...experts claim to know why people buy branded products, but there are probably as many reasons as there are people. All Apple cares about is that their customers have enough money to buy an iPhone, iPod, or Mac. Suckers have money...
...posthumanity”—a state of being ruled too much by reason and not enough by human vigor. We are posthumans because we live through technology, because we create virtual avatars, because “the city, the house, the car, the iPhone, the laptop, the iPod, the pillbox, the nonflesh” have become alienated vehicles for ourselves. The fear of posthumanity may seem a little exaggerated (haven’t humans always interacted, in some way, with the tools of their creation?), but for Codrescu it carries more serious implications. Inherent to logic and reason...
...like animals, ask someone to take you to the Buddhist monastery, where the legions of wild monkeys will eat out of your hand. And definitely set aside an hour to visit Boom Boom Room (Serendipity Beach Road; +855-12-219-657), where you can load up your iPod or MP3 player with supercheap music...
...gift of video iPod by to Queen Elizabeth is treated by hysterical U.S. media as some kind of earth-shattering gaffe, as if the fabulous gift presented by the Queen - a silver-framed photo of the Royal couple - demanded something so much better in return...