Word: ipod
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That plan has paid off. In 2006 FORTUNE ranked Viking second in terms of brand strength and identification, behind iPod. As a privately held company, Viking is tight-lipped about hard numbers but claims double-digit growth for the past 15 years. Published reports put annual sales at more than $300 million, a figure the company does not dispute. It's a neat trick to create a global brand from Greenwood, Miss., where the company does all its manufacturing...
What's on your iPod these days? -Rob Liston in Hamilton, OntarioIt's very, very mixed. There's Bulgarian music, there's songs from Pakistan. I switch from track to track depending on what my particular mood needs. It's very broad. There's music from the Middle East, from the Ottoman Empire, from India and there's some very English stuff as well. There's some of the stuff my sons send me that I put on there. I've got a good musical ear, so I can listen to most things...
Today's boys may wear their pants too damned baggy and go around with iPod buds in their ears. They know everything about Xbox 360 and nothing about paper routes. I doubt that they slog to school through deep snow as I recall doing back before the globe warmed up. But judging from the numbers, they are pulling themselves up from the handbasket to hell...
...What's playing on your iPod? -Aiden Bettag, Dubuque, IowaI have been a great fan of Damien Rice and his album O. Most recently, this Amy Winehouse record [Back to Black] is slaying me. I love the sound of it. So I really do find great solace in the next generation of songs and songwriters...
...while ignoring the fact that the person serving the food was wearing tattered clothing. And I wish I could say that this was exclusive to my vacation, but this was something much bigger than Romania. It’s something reflexive, something I do when I listen to my iPod as a homeless person asks for money on the subway...