Word: ipod
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There were sexier announcements made by Steve Jobs last week, like the new line of nanos - super slenderized, brushed aluminum 4GB models that come in pink, green, blue and silver (for $199) and the bold black one ($249) with 8GB capacity. However, I thought the 80GB iPod was more situated at the center of Apple's big picture: movie downloads at the iTunes Store and a future in the living room. Once I had an 80GB iPod in my hand, I discovered that the wait for a living-room option wasn't as far off as Jobs had indicated...
...larger-size video is still welcome news. The 80GB iPod can play six and a half hours of it (or more); the 30GB iPod has three and a half hours, up from around two. I connected the 80GB iPod to a dock with an S-Video output, and connected that to a 42-in. high-definition Panasonic plasma. I didn't expect a miracle picture, but I was happy to see that it was as good or better than standard-definition broadcast TV, if not as good as DVDs or HD broadcasts. I would not mind watching iPod-based movies...
...That bodes well for an even higher quality iTunes movie format that Apple might introduce in the future. However, I can't imagine how the current iTunes movie and TV show downloads will look any better when played through the iTV than they do today, with a docked iPod...
...Leaf Light Resembling Uri Geller's toothbrush more than anything arboreal, Swiss-born Yves Béhar's Leaf Light pairs Silicon Valley technology with candlelike simplicity. An iPod-style scrolling dimmer controls the LED's range, from cozy glow to clear white, and heat is dissipated by tiny holes, or "chimneys." www.hermanmiller.com
Combine all that with consumers creating the illusion of status with luxe accessories--the camera phone, the iPod, the $4 latte--and the gentrification of Monopoly makes perfect sense. Is it so ridiculous to let a Toyota Prius define your identity on a game board? That's what Toyota Prius drivers do on the street...