Word: ipod
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...real shot (odds: 100 to 1 against). John Reid (8 to 1 against), a former Communist turned right-wing Blairite, has long disliked Brown and would relish a grudge match. But at 59, he's the oldest likely contender, and his style seems out of tune with the iPod age. Hipness wouldn't be a problem for David Miliband (12 to 1 against), the 41-year-old Environment Minister. He's articulate, attractive--he even blogs. Alan Johnson, a genial ex--mail carrier and union leader now running Education, is a bit more popular, and M.P.s praying for anyone...
...real shot (odds: 100 to 1 against). John Reid (8 to 1 against), a former Communist turned right-wing Blairite, has long disliked Brown and would relish a grudge match. But at 59, he's the oldest likely contender, and his style seems out of tune with the iPod age. Hipness wouldn't be a problem for David Miliband (12 to 1 against), the 41-year-old Environment Minister. He's articulate, attractive - he even blogs. Alan Johnson, a genial ex?mail carrier and union leader now running education, is a bit more popular, and M.P.s praying for anyone...
...each innovation for its value to customers. Obvious? Sure, but most new consumer products fail because nobody wants them. Carlson says the idea of value has moved beyond cost and quality to include such abstractions as convenience and conscience. Apple CEO Steve Jobs, for example, quickly recognized that the iPod would address the crucial consumer needs of simplicity and portability...
...reason that the iPod is so successful is peer pressure: kids, embarrassed by clunky old CD players, joined the White Earbud Brigade to fit in. Now that so many kids have iPod nanos, the self-styled outsiders who may have previously chosen Apple for niche appeal are looking for an alternative MP3 player. SanDisk made news recently by introducing the highest-capacity flash player - the Sansa e280, with 8GB of internal storage. It's small enough, powerful enough and different enough to be the un-iPod of choice...
...Many competitors sell products that are similar in size to the iPod nano, with features the nano doesn't yet have including video playback, voice recording and an FM tuner. Nevertheless, the cost has been the same, or just slightly discounted. SanDisk is one of the largest manufacturers of flash memory - the solid-state storage chips found in MP3 players, digital cameras, cell phones and USB drives - so it can compete seriously on price, where Creative or iRiver just can't. The $250 that would buy you a 4GB iPod will get you an 8GB Sansa...