Word: ipod
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...artists like the freestyle cartoon band Gorillaz and Coldplay (who nabbed the best album award for X&Y and best single for Speed of Sound at the Brit Awards in London last week). But the digital tide has hit - not only in the form of Apple Computer's iPod, but also through mobile-phone features, including ringtones, ringtunes (the actual songs) and ringbacks. Everyone from mobile-phone operators to supermarket chains like Tesco to coffee purveyors like Starbucks is offering online music services. In a recent report titled Digital Rocks!, Bryan, Garnier & Co. analyst Alexander Ivanovitch wrote: "We believe this...
...success of the iPod has inspired toymakers to create instruments that let kids jam with their favorite tracks. Blue Box Toys' b2 division this week introduces the MiJam line, pitched to musicians ages 8 to 14. The drumsticks connect to an iPod and let kids add extra percussion to a song. The stringless guitar features a strumming pad and a bar for vibrato effects. Price Drumsticks, $30; guitar, $40 Available September
...have to develop all of it ourselves. The bigger challenge is understanding what an advertiser will need, how clients will use the information, and how they will put a value on an ad as the ad goes from the TV to the PC to the video iPod to somewhere else...
TIME: What about measuring cell-phone and iPod...
...Clients] will probably get separate reports for the regular overnight ratings, the video-on-demand audience, the iPod audience, the Internet and DVR audiences...