Word: ipod
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This is partly a story about a company called Apple Computer. It's also partly a story about a fancy new iPod that plays videos as well as music and that could dramatically change the way people entertain themselves. But it's mostly a story about new things and where they come from, about which there are a few popular misconceptions...
...hardware (iBooks and iMacs), it makes the operating system that runs on that hardware (Mac OS X), and it makes programs that run on that operating system (iTunes, iMovie, Safari Web browser, etc.). It also makes the consumer-electronics devices that connect to all those things (the rapidly multiplying iPod family), and it runs the online service that furnishes content to those devices (iTunes Music Store). If you smooshed together Microsoft, Dell and Sony into one company, you would have something like the diversity of the Apple technological biosphere...
...this is the company that gave us three of the signature technological innovations of the past 30 years: the Apple II, the Macintosh and the iPod. In the past six weeks alone, Apple has shipped three impressive new products: an ultra-tiny iPod called the nano, the video iPod and a nifty feature called Front Row that lets you run your computer from across the room, lying on a sofa, clicker in hand, without crouching over a keyboard. That is cool stuff. So, where does it all come from...
Coke is taking an iPod-inspired approach to reviving its flagship cola's appeal with an experimental marketing campaign. The new bottle collection--dubbed M5 for Magnificent Five--will roll out over the next year in 50 to 60 select nightclubs around the world. The icons are intended to draw attention from trendsetters, spicing up Coke's image in the minds of cool hunters and fashionable urban consumers. Don't expect to see M5s in grocery stores; they're much too hip for that. Instead, Coke will try to position the new bottles in fashion magazine layouts and even license...
...celebration of National Coming Out Day yesterday, students stood behind a table draped in rainbow flags outside the Science Center, blasting Diana Ross’s “I’m Coming Out” from an iPod and shouting, “Happy Coming Out Day!” to other students on their way to class. “The goals of Coming Out Day at Harvard are to increase visibility and to increase awareness,” said Joshua D. Smith ’08, the political chair of Harvard’s Bisexual...