Word: ipodding
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Dates: during 2000-2009
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Perhaps the most whimsical performance of the evening came from Blumenthal, considered a pioneer of so-called molecular gastronomy. First came the conch shells, which servers placed on the table in front of each guest. Inside was an iPod Nano. Then came Blumenthal himself: tall, beefy, with a buzz-cut. "The idea is," he told the assembled foodies, "if you bite into something, and you put on music, the crispiness is accentuated." OK. So the diners - retirees, corporate execs, lawyers and thin blondes in five-inch stilettos - went along for the ride and slipped on the headphones. Next came...
...goal: a 10-min. mile (fear not, olympians). Wearing a pair of Nike Plus running shoes, I wind along a tree-covered Oregon trail, glancing at my iPod nano every few strides. I wish that little chip in my Nikes would malfunction. It's telling the nano my pace, and the nano in turn is taunting me: a 10-min. 30-sec. clip, with about another half a mile to go. I sprint--and almost die--near the finish. One mile completed, the nano screen reads. My time: 9 min. 42 sec. Yes! Cue the Chariots of Fire music...
...Nike Plus iPod kit, which was launched in mid-2006, allows runners to put a tiny sensor at the bottom of a $100 Nike Plus running shoe. The kit also includes a small receiver that attaches to an iPod nano and measures the runner's speed, distance and calories burned. The data pop up on the nano's screen while it plays. (Or push a button, and a voice will tell you how you're doing.) There's an aftermarket for all that info at nikeplus.com where runners can upload their data, compare speeds and even challenge a worldwide community...
Meanwhile, a device called the iPod was gaining momentum. "You could go to any city, anyplace around the world, and we were noticing that people were running with music," says Edwards. "You kind of go, Aha!" At a team meeting, a designer presented a sketch of an iPod in a Nike shoe. Another "aha!" moment. Sure, you can't place an iPod in a sneaker, but what if that sensor tucked beneath the shoe could talk to the iPod and reveal the data while runners listened to their music? In late 2004, Nike pitched the idea to Apple executives...
Halfway through the overcomplicated setup we’d devised for an iPod giveaway during the a capella jam, Pierpaolo Barbieri ’09 pulled a white box from his jacket pocket. “What a coincidence! I happen to have a brand new iPod nano right here!”“You know what I think we should do with it? I think we should give it to a member of the Harvard class of 2011!” The audience that packed Sanders Theater drowned out my last few syllables with screams, whoops...