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...devouring force. The cult began long ago, with Aldous Huxley and George Orwell. In their nightmare Utopias, Brave New World and 1984, they depicted future dictatorships made all the more oppressive by relentless efficiency. The counter-cult has strong expression in modern science fiction. Example: in This Perfect Day, Ira Levin, author of Rosemary's Baby, describes a futuristic society ruled by a gigantic computer, Uni, which calculates the most "efficient" assignments of careers for its many human subjects and, like a computerized dating service gone wild, even mates them...

Author: /time Magazine | Title: Business: America the Inefficient | 3/23/1970 | See Source »

THIS PERFECT DAY by Ira Levin. 309 pages. Random House...

Author: /time Magazine | Title: Books: E Pluribus Uni | 3/2/1970 | See Source »

After a year and a half of intensive preparation, student reformers at Brown, led by BMOC Ira Magaziner, issued a 450- page report recommending extensive changes in the school's undergraduate curriculum. Their report was released in January, 1968; yet by June, it remained virtually unread...

Author: By Mitchell S. Fisherman, | Title: Curriculum Reform at Brown: Part II | 1/17/1970 | See Source »

...achieved radical ends," Susie Friedman says, "but we did it through orderly and established processes. A lot of this was due to the tradition established by Ira- that you could get things done if you did your homework...

Author: By Mitchell S. Fisherman, | Title: Curriculum Reform at Brown: Part II | 1/17/1970 | See Source »

...compulsive-activist. As a freshman, he led a campaign to undo the requirement that students buy all their meals in campus dining halls. He was elected president of his class, a post he was to win again each year he was at Brown. In short, as one senior recalls, "Ira was amazing. He never did anything that didn't work out. And when he was done, the class had an enormous surplus...

Author: By Mitchell S. Fishman, | Title: Curriculum Reform at Brown: Part I | 1/14/1970 | See Source »

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