Word: irelanders
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...BUSINESS BREWING: Ireland's Guinness makes radical changes to succeed in the global market...
...chair, allowing daredevils to feel like they're swinging from the rooftops with Spiderman, while dancers can shake it with OutKast without ever getting up from the chair. Osim introduced the iSymphonic AV in Asia this spring, and a version without the video hookup will hit Britain and Ireland this winter for around $6,300. But buyers beware: this chair is sure to heat up competition for Dad's favorite seat in the living room?not to mention the remote...
...gone - the caring, sharing company," says Glennon wistfully. "Everyone knows that you're just part of a multinational." Maybe so, but in the cutthroat environment of today's beer market, being part of a multinational is all but essential. Most Western beer markets are flat - Guinness sales in Ireland fell 6% by volume from June 2003 to June 2004 - and more and more breweries are being snapped up by behemoths like London-based SABMiller and Belgium's InBev. Guinness is typical: since 1997 it's been a part of the British beverage conglomerate Diageo, which last week announced mixed financial...
...because it is, arguably, Diageo's core business. The company doesn't provide specific figures, but analysts estimate that Guinness generates 15% of Diageo's revenues, or about $2.4 billion of the group's $15.9 billion annual revenues for the year ending June 30. Brian Duffy, chairman of Diageo Ireland, says that Guinness's financial performance is "extremely important" to its parent company. "The growth rates are pretty impressive outside of Europe, but the brand's home markets are still large," he says. "St. James's Gate is the home of Guinness. It is vital." Analysts agree. Bleakley estimates that...
...chair, allowing daredevils to feel like they're swinging from the rooftops with Spiderman, while dancers can shake it with OutKast without ever getting up from the chair. Osim introduced the iSymphonic AV in Asia this spring, and a version without the video hookup will hit Britain and Ireland this winter for around $6,300. But buyers beware: this chair is sure to heat up competition for Dad's favorite seat in the living room - not to mention the remote...