Word: ireport
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...giving the big media companies plenty to worry about. The mainstream media's news-harvesting machines are no match for a swarm of local locusts buzzing over the same crop. And Big Media is starting to take notice. CNN, which already uses a lot of crowdsourced material with its ireport arm, just invested in another local outfit, outside.in. Perhaps the news giant figures that if everybody's going to be a reporter, they might as well work...
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