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...Western company has yet won the Chinese single's hand. And what a hand: 46% of those 35 and younger are unmarried, according to a university study, and that percentage is increasing. Sixty million Internet users are of marrying age, according to Shanghai-based market-research company iResearch, a population that will grow about 20% a year, to 128 million in 2010. In Beijing alone, there are more than 2 million marriage-age singles. Local competition is rife. Chinese matchmaking sites had 14 million registered users in 2006, a number iResearch says will triple...
Western online matchmakers, however, do face challenges in gaining a foothold in the Chinese matchmaking market. Of the 14 million Chinese Internet daters, only 500,000 pay subscription fees; thus industry revenues are estimated at just $24 million, according to iResearch. Paying users are expected to rocket to 3 million by 2010, generating sales of at least $160 million. But fees are minimal compared with the $59 per month charged by the likes of eHarmony. "In China, if you charge money, you'll die fast," says Gong Haiyan, CEO and founder of the leading Web dating site, Jiayuan (formerly Love21cn...
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