Word: irium
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...Lasker's life would have led to worse things than an interruptible nervous breakdown. In his 44 years with Lord & Thomas (most of them as sole owner), Lasker dominated U.S. advertising and cut the pattern for its grey flannel suit. Under his influence the public was introduced to irium and Amos 'n' Andy, to Kleenex, four-door sedans and soap operas. Yet Lasker was all but invisible: almost nothing was written about him, and two blocks off Madison Avenue his name is still virtually unknown. In this fine and affectionate biography John Gunther has gone...
...Irium & Bullium. "Each of us has a bit of Walter Mitty in him. We like to feel cut in on the mysteries of nuclear physics and biochemistry. Few of us will ever find uranium in our vegetable gardens, but we can all have razor blades treated with duridium, shoe polish with lanolor, warfarin for killing rodents, irium in our toothpaste. We can even make topsoil in the backyard with fluffium. As a wag put it not long ago, all we need now is bullium...
Hucksters of toothpaste, who have plugged their products with such mysterious words as "Irium" and "ammoniated," now have a new open-sesame to sales. The word is chlorophyll, the substance that makes plant life green. Lever Brothers was the first to market a chlorophyll toothpaste; in two months its bright-green, minty Chlorodent has helped push Lever, which also sells Pepsodent, from third to second in toothpaste sales. By last week, Chlorodent had thrown such a scare into the rest of the industry that Colgate, the No. i toothpaste seller, as well as Bristol-Myers (Ipana), Whitehall Pharmacal (Kolynos...
...they're bringing Tiger up from the floor."). She played every character in a "Pageant of American Womanhood" that included Queen Victoria, Florence Nightingale and a hilarious Joan of Arc, as well as such authentic native daughters as Barbara Frietchie, Ruby Foo and Miriam, the mother of Irium. As Pocahontas ("better-known by her Indian name, Alka-Seltzer"), Ethel Merman tomahawked a marauding redskin who was stalking Captain John Smith. "Like George Washington, I cannot tell-um lie," she cried triumphantly. "I chop down Cherokee...
...time he was made president of Pepsodent in 1943 (at $100,000 a year plus bonuses), Luckman had boosted the company's annual gross profit before taxes from $600,000 to nearly $3,000,000. He plugged one thing, Irium (patented name for sodium alkyl sulphate, a cleaning agent), picked the right man to help do it. The man: Bob Hope. Luckman spotted him in a Broadway musical, offered to sponsor him on the air if he would tone down his smart-alecky manner. Hope refused. But after he had flopped with another sponsor, he meekly went back...