Word: irium
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Dates: during 1940-1949
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...Pepsodent Co. of Chicago is a business anomaly: everyone knows about its product and no one knows about the company. Millions have responded to Amos & Andy, who helped make "film" on teeth a wallflower's nightmare; millions have listened to Bob Hope and been persuaded that "Irium" applied to their teeth would make them the toast of the town.* But while millions bought Pepsodent, no one could buy the unpublicized company that made it-nor can anyone buy it today...