Word: irium
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Dates: during 1940-1949
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...they're bringing Tiger up from the floor."). She played every character in a "Pageant of American Womanhood" that included Queen Victoria, Florence Nightingale and a hilarious Joan of Arc, as well as such authentic native daughters as Barbara Frietchie, Ruby Foo and Miriam, the mother of Irium. As Pocahontas ("better-known by her Indian name, Alka-Seltzer"), Ethel Merman tomahawked a marauding redskin who was stalking Captain John Smith. "Like George Washington, I cannot tell-um lie," she cried triumphantly. "I chop down Cherokee...
...time he was made president of Pepsodent in 1943 (at $100,000 a year plus bonuses), Luckman had boosted the company's annual gross profit before taxes from $600,000 to nearly $3,000,000. He plugged one thing, Irium (patented name for sodium alkyl sulphate, a cleaning agent), picked the right man to help do it. The man: Bob Hope. Luckman spotted him in a Broadway musical, offered to sponsor him on the air if he would tone down his smart-alecky manner. Hope refused. But after he had flopped with another sponsor, he meekly went back...
...Lever Bros, the deal was a gold mine. Pepsodent grossed $3 million in 1943 and is leading the toothpaste field on its slogan of "Pepsodent with Irium." Irium-smiling "Chuck" Luckman, the man who put the flash in Pepsodent, will stay on as president, will make no changes in policy, and will keep the famed, funny $15,000-a-week Bob Hope radio show to advertise only Pepsodent. Said Luckman: "This is a merger of champions. Together we ought to do pretty well...
...lied"). For four years he was promoted every year - except in 1939, when he became vice president and general manager. He stayed in that job for two years. Then he became executive vice president and, last June, president of Pepsodent. At that time, he got a good coat of Irium himself; besides his $100,000 salary, his stock interest in the company was raised from 5 to 15% (Douglas Smith's son Kenneth holds the majority of the stock; the rest is still in Albert Lasker's hands...
...Irium is the trade name for the cleansing agent sodium alkyl sulphate...