Word: irium
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Dates: during 1960-1969
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...Lasker's life would have led to worse things than an interruptible nervous breakdown. In his 44 years with Lord & Thomas (most of them as sole owner), Lasker dominated U.S. advertising and cut the pattern for its grey flannel suit. Under his influence the public was introduced to irium and Amos 'n' Andy, to Kleenex, four-door sedans and soap operas. Yet Lasker was all but invisible: almost nothing was written about him, and two blocks off Madison Avenue his name is still virtually unknown. In this fine and affectionate biography John Gunther has gone...