Word: irium
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...Lever Bros, the deal was a gold mine. Pepsodent grossed $3 million in 1943 and is leading the toothpaste field on its slogan of "Pepsodent with Irium." Irium-smiling "Chuck" Luckman, the man who put the flash in Pepsodent, will stay on as president, will make no changes in policy, and will keep the famed, funny $15,000-a-week Bob Hope radio show to advertise only Pepsodent. Said Luckman: "This is a merger of champions. Together we ought to do pretty well...
...Pepsodent Co. of Chicago is a business anomaly: everyone knows about its product and no one knows about the company. Millions have responded to Amos & Andy, who helped make "film" on teeth a wallflower's nightmare; millions have listened to Bob Hope and been persuaded that "Irium" applied to their teeth would make them the toast of the town.* But while millions bought Pepsodent, no one could buy the unpublicized company that made it-nor can anyone buy it today...
...lied"). For four years he was promoted every year - except in 1939, when he became vice president and general manager. He stayed in that job for two years. Then he became executive vice president and, last June, president of Pepsodent. At that time, he got a good coat of Irium himself; besides his $100,000 salary, his stock interest in the company was raised from 5 to 15% (Douglas Smith's son Kenneth holds the majority of the stock; the rest is still in Albert Lasker's hands...
...Irium is the trade name for the cleansing agent sodium alkyl sulphate...
...This is mad persecution advanced to the most pitiable stages of New Deal-irium," roared Royalist Jones. "While I, of course, realize that few business concerns could withstand such continued and powerful efforts at sabotage, nevertheless I warn against the dangers of vicious governmental malevolence bent on riding roughshod over individual rights and Constitutional guarantees hitherto respected by our Government...