Word: ironic
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Dates: during 1990-1999
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Gerstner, in contrast, still believes in big iron. He is making a huge wager that the flood of interest in the Internet and internal networks (intranets) will produce a surge in demand for the sort of giant computers only IBM can make and maintain. The prediction evokes some scary memories at company headquarters in Armonk, New York; it's exactly the same bet the company made in the early '80s, when it wagered billions that the mainframe market was due for growth. The decision almost killed the company. Gerstner at least has stripped away the division's techno-worshipping culture...
...acquired the moniker, blue referred to the signature color of its computers, and big described their size. Called mainframes, the mammoth computers were as massive as locomotives and just as powerful when it came to processing data. Big Blue once held more than 80% of the market in its iron grip...
...even IBM could withstand the seismic shifts that rocked the industry in the early 1990s. As personal computers increased in power, many customers began moving their data-processing chores to smaller, desktop systems. The shock waves bent many "big iron" manufacturers out of shape, including Prime Computer and Control Data Corp., which stopped making mainframes after heavy losses. Many companies like Wang Laboratories and Unisys have largely switched from hardware to software. The biggest fallen giant is Digital Equipment Corp., which last week reported a larger than expected quarterly loss of $66 million. Once the No. 2 computer maker after...
...following day the borders between East and West were closed. The Cold War was heating up, and Kirrane just missed getting caught behind the Iron Curtain...
...Pumpin' Iron...