Word: ironize
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Acknowledging the challenge of selling premium motorcycles in this economic environment, Harley-Davidson recently introduced a print ad aiming to play on the Sportster Iron 883's relatively low price. The message: "About six bucks a day. Cheaper than your smokes, a six-pack, a lap dance, a bar tab, another tattoo, a parking ticket ..." The Sportster line is expected to account for a larger share of Harley-Davidson's sales this year - though still less than 25% of the total. (The company notes that there is still a waiting list for the new $29,000 Tri-Glide Ultra Classic...
...moves was to hire a director of product development for "outreach customers" - young people, women and those in non-U.S. markets. Richer's team quickly discovered that young people aren't into the heavy chrome found on many Harley-Davidsons - hence the emphasis on the primarily black Sportster Iron 883, which was already in development...
...reduced her inventory and lowered prices on some items. The Sportster is usually one of the slowest-selling models, "the ones we're trying to get rid of at the end of the year," she says. But soon after arriving at her showroom, the Sportster Iron 883 sold out. "They've been saying for a long time that it's important to capture the younger generation, but it never seemed to happen," says Vindeni. But the new Sportster, she says, "may help. Even young people dream of owning a Harley...
...grandparents' days, it also contains fewer nutrients - at least according to Donald R. Davis, a former research associate with the Biochemical Institute at the University of Texas, Austin. Davis claims the average vegetable found in today's supermarket is anywhere from 5% to 40% lower in minerals (including magnesium, iron, calcium and zinc) than those harvested just 50 years ago. (Read about Americans' Incredible, Edible Front Lawns...
...Difficulty of Comparing "Then" and "Now:" Davis is quick to note that historical data can sometimes be misleading, if not altogether inaccurate. Take early measurements of iron in foods: because scientists failed to sufficiently remove clinging soil, iron levels appeared unusually high in certain vegetables like spinach (which gave rise to the myth that it contained exorbitant amounts of iron - a notion further propagated by the popular cartoon character, Popeye). Then again, good historical data provides the only real-world evidence of changes in foods over time, and such data does exist - one farm in Hertfordshire, England, for example...