Word: irwin
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WELCOME TO THE CITY-Irwin Shaw-Random House...
Such is the all-round conclusion reached last week by the most thoroughgoing study ever made of U.S. advertising-Professor Neil H. Borden's 350,000-word The Economic Effects of Advertising (Richard D. Irwin, Chicago; $5). Nearly five years in the making, the survey kept a bead on two main concepts: 1) that advertising is "a waste and a social liability" (a familiar New Deal view); 2) that advertising makes for more and better goods at lower prices. Some findings...
Japanese people aren't so had after all, according to three students who live in Hawaii and have known many intimately. Freshmen Frederic B. Withington, Jr., Irwin E. Spalding, and Robert I. Curts agree that Japanese, or at least those living is Hawaii, are "just like Americans...
...looked as if practically the whole 1938 Crimson backfield was resurrected out of the past as A1 Kevorkian imitated Tom Irwin at blocking back, Frank Foley '39 impersonated Captain Bob Peters at tailback, Nick Mellen '39 took the place of Bob Perina at wingback, and Chief Boston played the part of Bud Rose at bucking back...
...Captain Peters the Tigers have an accredited triple threat tailback, although his press notices are not so long nor so glowing as these possessed by Barnacle Bill Busik. His wingback mate is Bob Perina, who passes, and both of these are dangerous if shaken loose. Tommy Irwin, the blocking back, and Bud Rose, a powerful fullback, comprise the backfield which should average 195, as compared with Harvard's, which is just under...