Word: irwin
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...McDonald's to get cooking again, its marketing also has to be accessible. For the past several years, a virtual revolving door of corporate executives and an overreliance on regional campaigns have resulted in a diffuse, largely ineffective message. "Our marketing has become too democratic," says Irwin Kruger, a New York City franchisee, who this week will open his massive McDonald's in Times Square, complete with a video-laced menu board, flat-panel displays with subway maps and movie schedules, and his own creation, Mini McDonuts...
...McDonald's to get cooking again, its marketing also has to be accessible. For the past several years, a virtual revolving door of corporate executives and an overreliance on regional campaigns have resulted in a diffuse, largely ineffective message. "Our marketing has become too democratic," says Irwin Kruger, a New York City franchisee, who this week will open his massive McDonald's in Times Square, complete with a video-laced menu board, flat-panel displays with subway maps and movie schedules, and his own creation, Mini McDonuts...
...Crocodile Hunter: Collision Course (July 12): After Emeril got a TV series, I should have expected that crocodile hunter Steve Irwin, another star from a third-tier cable channel, would net a star vehicle. Don’t expect any grisly battles, though; the movie’s rated...
...missing a more complex idea of what women, and movies, can be? "Years ago, in the '50s and film noir," says Irwin Winkler, a producer of Enough, "women were tough and often very bad. Nowadays, the women are very good and have to become tough to defend themselves." Their goodness is usually defined by the bad things done to them...
...Winners JOHN ASHCROFT Musical A.G. wows Letterman crowd with pop songs, then announces he'd like hair and urine samples from every Muslim in the audience STEVE IRWIN "Crocodile Guy" made $8.7 million last year. Too bad insurance premiums for sticking your head in a crocodile's jaw are three times that ELIZABETH HURLEY Ex-covergirl may get millions for the story of her son Damian's birth. Meanwhile, Hugh Grant is trying desperately to impregnate himself Losers DAVID BECKHAM England's top footballer breaks foot, may miss World Cup. For our American readers, that's like the Rock getting...