Word: isaacson
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Dates: during 2000-2009
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...Isaacson, a former managing editor of TIME, is president and CEO of the Aspen Institute and the author of, most recently, Einstein: His Life and Universe...
...Newspapers Dead? Walter Isaacson's story about the very likely imminent death of newspapers is exactly the kind of wake-up call people need now [March 2]. I have been a daily newspaper reporter for more than 14 years and have never seen such a dire situation. A world without local, daily papers and the content they provide would be a very sad, uninformed and dull place. Ken Ross, Ware, Mass...
...telling that on the subject of the advertising-only revenue model, which Isaacson says is "completely beholden" to advertisers, he turns to the opinions of Henry Luce, who has been dead for more than 40 years. The free alternative newspapers I represent have generally written more critically of business - and sometimes their own clients - than most paid publications. There are hundreds of other examples in which the advertising-only model has produced hard-hitting journalism. The bottom line for all news media is the same regardless of model: you'd better produce content that people pay attention...
Read Walter Isaacson on how to save newspapers...
...telling that on the subject of the advertising-only revenue model, which Isaacson says is "completely beholden" to advertisers, he turns to the opinions of Henry Luce, who has been dead for more than 40 years. The free alternative newspapers I represent have generally written more critically of business--and sometimes their own clients--than most paid publications. There are hundreds of other examples in which the advertising-only model has produced hard-hitting journalism. The bottom line for all news media is the same regardless of model: you'd better produce content that people pay attention...