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Jake Steinfeld was perhaps the first to make a public reputation with a best-selling 1984 book and videocassette (Body by Jake). But many in lo-fat, hi-fad Southern California now swear by Isaacson. A muscular, 5 ft. 7 in. 155 pounder who bears a remarkable resemblance to Bruce Jenner, Isaacson, 36, has perfected the art of dealing with the nonsense and the no-nonsense attitudes of stars. He cajoles, he flatters, but he produces. "Hollywood's based on taking care of business," he says. "We get it done. We make it happen. For me the bottom line...

Author: /time Magazine | Title: Health & Fitness: Body Styler of the Rich and Famous | 6/21/2005 | See Source »

Travolta is one of Isaacson's major projects. The actor will soon be getting ready for Far from Over, or Saturday Night Fever III. A self-described "reluctant matador" when it comes to exercise, Travolta has developed some unaesthetic handles around his hips. "When I'm not being paid a lot of money to do a movie and to get in shape, I'm like Marlon Brando," he confesses. Says the determined Isaacson: "There's no question as to whether we can produce the shape and the look." After all, Isaacson came to fame, or more precisely to the attention...

Author: /time Magazine | Title: Health & Fitness: Body Styler of the Rich and Famous | 6/21/2005 | See Source »

...movie was no wow, Travolta's body was. The rebuilt dancer persuaded his trainer to go West and put up some of the money to get Isaacson started in a 1,200-sq.-ft. studio that features $50,000 worth of equipment and, no less important, wall-to-wall mirrors for checking oneself out. But his star customers are not interested in a convivial health club. They want the personal touch, and they get it. If Mickey Rourke requests an after-midnight workout, Isaacson opens the gym. If Danny Sullivan asks him to fly to Indianapolis, he gets...

Author: /time Magazine | Title: Health & Fitness: Body Styler of the Rich and Famous | 6/21/2005 | See Source »

Christopher Reeve is flaunting a sleeker look thanks to Isaacson. The actor had pumped iron to beef up for his role as Superman, but a new movie role he wanted to play required a leaner line. Last June, Isaacson trekked to Williamstown, Mass., where Reeve was playing in summer stock, to set up a rigorous six-day-a-week trimming program. It began before breakfast with ten to 15 miles of bicycling, went on to lunchtime weight-lifting, some racquetball, running or tennis and finally, a half-mile swim before most of the evening performances. Reports the proud teacher...

Author: /time Magazine | Title: Health & Fitness: Body Styler of the Rich and Famous | 6/21/2005 | See Source »

...Isaacson is quick with encouragement and compliments, but carefully avoids hyperjock competitiveness or withering comparisons.[*] A member of the American College of Sports Medicine, he draws from a variety of sources (the Pritikin Program, Earl Mindell's Vitamin Bible, The Sports-medicine Book by Gabe Mirkin and Marshall Hoffman) and serves it all up with a commonsensical approach that stresses his four Ds: decision, determination, discipline and diligence. His unballyhooed fifth D, of course, is deference. He ministers to egos as deftly as to flesh, and he is sympathetic to the open-pore scrutiny and pressures faced by performers. "They...

Author: /time Magazine | Title: Health & Fitness: Body Styler of the Rich and Famous | 6/21/2005 | See Source »

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