Word: isabellas
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...French company, and the client says so, that's why. Don't argue. Lancôme is paying a boxcarful of money for its whim (some $9,000 a day, or more than $1,100 an hour, for instance, just for the services of Star Model Isabella Rossellini), and arguing costs about $50 a word. So Nick LaMicela, the project's art director, has selected a quiet country road, with no palm trees to spoil the illusion of France. Somebody has found a French cowherd. Actually he is a Puerto Rican waiter, but in beret, smock...
Lancôme's expensive illusion is about to take form. Isabella is not in view yet; she is taking a 20-minute, or $375, nap. But LaMicela is at work, as are a film director, a cameraman, gofers, riggers and grips, and several black-and-white cows. The reason for all of this impressive activity-the concept, as agency philosophers put it-is that Ô de Lancôme is "a Saturday-afternoon fragrance." The woman who wears it is fresh and casual, and, although breathtakingly lovely, not obviously paired with a lover. Such a wild flower...
Clearly, the entire fantasy depends on the rare beauty of the bicyclist. Doubts fall away as Isabella appears. The commercial is no longer silly, and Lancôme is getting its money's worth ($325,000 for 35 days a year, said to be the richest contract ever signed by a model). More than its money's worth, since she is six months pregnant. But no one seems troubled by that; if Cheryl Tiegs and Lauren Hutton established a few years ago that it is fine for models to be 30, Isabella's age now, Rossellini seems...
...Richard Avedon calls her "a joy to work with-she's the product of an interesting life, not a model wired to a Walkman." Says Bruce Weber: "It's inspiring to shoot a woman who really is a woman, not a teen in woman's clothing. Isabella has turned everything around, making age, depth, experience, substance attractive...
...children of Ingrid Bergman and Roberto Rossellini did not really understand the scandal that raged when their parents fell in love and Bergman left her husband, Dr. Fetter Lindstrom, to live unmarried with Rossellini and have a child, Roberto, by him. Isabella and her twin sister Ingrid were born in 1952, two years later, and their parents were married. But the scandal continued to haunt them. Says Isabella: "Every time Father came out with an unsuccessful film, the critics said he was old and crazy. We felt these assaults, and the intrusion of the paparazzi, very deeply, and we became...