Word: isetta
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Dates: during 1950-1959
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GERMAN AUTO TYCOON Friedrich Flick will add the nearly bankrupt Bavarian Motor Works, West Germany's seventh largest automaker, to his Daimler-Benz empire, already the Continent's biggest carmaker. Taking over B.M.W., Flick will get two fast-selling small cars, the midget Isetta and the new B.M.W...
SMALL-CAR DEAL between American Motors and West Germany's B.M.W. is in the exploratory stage. Ailing B.M.W. (pygmy-sized Isetta, high-priced luxury cars) appears ripe for acquisition; massive purchases by speculators have sent its stock to new highs on Frankfurt exchange...
...with its Toyopet, Sweden with its Volvo. Italy has just brought out a sleek new Fiat, and the Dutch announced only last week that they will soon bring their brand-new Daf into the U.S. market. Even the babies of the import family, e.g., West Germany's tiny Isetta and Goggomobile, found a market for around 10,000 cars last year...
Baby Sitter. In Kansas City, Mo., Harry Rosenthal pulled into a parking lot in his tiny foreign car (a B.M.W. Isetta with its only door across the front), turned the car over to an attendant, came back several hours later to find the man-who had no idea how to put it in reverse-still sitting in the car, its front end snug against the parking-lot wall...
Bigger Bug. Germany's Bavarian Motor Works has put on the market a five-passenger mate to its two-passenger Isetta 300. In addition to the door opening from the car's front, the new Isetta 600 has a rear curbside door and back seat, is 21 in. longer (115 in. overall) than the 300 model. Its air-cooled engine has two cylinders to the 300's one, doubling horsepower to 26, though gasoline consumption of up to 58 m.p.g. is about the same. U.S. price...