Word: isetta
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Dates: during 1960-1969
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...around for a car design as well. Misjudging the market, BMW decided on an eight-cylinder luxury job which cost so much to build that it lost money from the start. Simultaneously, the company started producing a loser on the other end of the scale: the onecylinder 13-h.p. Isetta. By 1959, the firm was so deep in the red that merger or absorption seemed inevitable. Rumors spread that several big firms, including Daimler-Benz and General Electric, were making bids. This so shocked proud Bavaria that a public campaign was begun to save the flagship of local industry...