Word: ishizuka
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Dates: during 2004-2004
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Intriguingly, Sony is the only major digital-camera maker without a traditional film background. Ishizuka, 45, considers that the company's greatest advantage. With no stake in the 35-mm-camera market to protect, Sony was able to apply a fresh approach as consumers began switching to digital...
...likes to have his boss looking over his shoulder. But Shigeki Ishizuka, head of Sony's digital-camera division, says he is unfazed whenever Shizuo Takashino--Sony's executive deputy president and one of the legendary team that created the Walkman--drops by. "I look forward to seeing him," Ishizuka says with a laugh, adding that he is always prepared for Takashino's frequent suggestion to "make it smaller...
...Ishizuka can get away with a jest; he has cred all his own. Although many divisions in the Sony juggernaut have stumbled in recent years, Ishizuka has kept his department at the forefront of the exploding digital-camera industry by introducing innovative products...
...When you control every aspect of the parts design and don't have to buy other companies' off-the-shelf components," Ishizuka says, "you can integrate the whole package much more tightly and elegantly and often at lower cost." The camera features an impressive 5.1megapixel resolution and a 2.5in. LCD screen packed into an amazingly small body...
...Ishizuka calls the DSC-T1 camera his Project X, referring to the popular TV show that celebrates Japan's industrial and business triumphs of the past five decades. But he realizes that in this fiercely competitive business, the only thing that matters now is Project Y. "Our competitors can introduce similar products almost immediately," he says. Which means he is already planning Project Z too. --By Jim Frederick/Tokyo. With reporting by Yuki Oda/Tokyo...
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