Word: isidora
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Dates: during 1978-1978
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...prices or reduce mailings. Says an official of Sears, Roebuck: "This is just one measure of inflation that is going to hurt everyone." Esquire magazine had planned to mail circulation promotions to as many as 5 million potential subscribers; now it may solicit fewer. Says Financial Vice President Louis Isidora: "It costs us as much to mail as to print the stuff We have a fixed number of dollars to work with. If postage goes up, something has to go down." Publishers fear that rises in second-class mailing rates will force some magazines to stop printing...
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