Word: islay
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...quarter of all food and drink exports from Britain. Asia's new rich are a big market--Chinese consumers imported $115 million worth of whisky last year, up from $3 million in 2000--but it is India that's driving distillers to stack the barrels high in warehouses from Islay to the Highlands. India is the biggest consumer of whisky in the world, putting away 70 million cases last year. With an 80 million-- strong middle class and an economy growing more than 9% a year, it's a market loaded with potential...
Mallya isn't the only one expanding. William Grant & Sons, owner of Glenfiddich single malt, plans to build a new distillery, as does Bruichladdich on the island of Islay. In February, Diageo announced plans for a $200 million distillery and other facilities in Scotland, and the firm may double its investment if demand in emerging markets pans...
...fabled rarities (like a 55-year-old Benromach, priced at $4,600). Apart from labels from the established whisky-producing countries - Scotland, Ireland, the U.S. and Canada - unusual bottlings from relative newcomers like Japan, Australia and India also line the shelves. And if you can't distinguish your Islay malts from your Speysides, no matter. La Maison du Whisky also offers courses on whisky appreciation and hosts whisky dinners. "Once your nose says yes, then you can taste it," says manager Marlene Leon. That taste, whisky producers are hoping, will inspire more Southeast Asians to reach for their wallets...
...three ingredients - malted barley, water and yeast - can come together in endless variations of smoothness and flavor, according to each distillery's microclimate, water source and manufacturing secrets. Here are some of our favorite sources of liquid gold. CAOL ILA: One of eight distilleries on the tiny island of Islay, the 160-year-old Caol Ila, tel: (44-1496) 302 760, has long enjoyed a cult following among whisky aficionados for its medium-bodied, slightly floral malt. Production is handled by a team of 11 under the stewardship of distiller Billy Stitchell, a fourth-generation Caol Ila man. Tours...
Visit some fine distilleries on the remote Scottish island of Islay...