Word: iso
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Dates: during 1950-1959
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...Britain a dozen scientists working for the Medical Research Council were taking test doses of two radioactive iso-fopes of strontium. With atomic numbers 85 and 87, these are less deadly than strontium 89 or 90, but still have enough activity for their presence and distribution in the body to be checked by radiation counters. Missing from the evidence being studied in this test: any mention of how much strong, black tea the volunteers were tippling...
...message. But the trade weekly Broadcasting found two radio stations that reported success with a similar method: short announcements slipped quietly into natural pauses or over a musical background. Not really subliminal, they are consciously perceptible-but just barely. KLTI in Longview, Texas calls these commercials "Radio Active Iso-Spots," explains: "They get in underneath and spotlight attention, just like an isotope in medicine...
...Steve Allen, has been so badly mauled by competing movies that the network is revamping the show-though, gamely, still on a live basis. What NBC dreads is that it may one day be helpless to accommodate an advertiser on its full national network because too many of its ISO-odd "optional" affiliates will be engrossed by Robert Taylor making love to Lana Turner at peak hours...
...first load of Cerro Bolivar ore down the river. Orinoco Mining has spent $230 million on its Cerro Bolivar mine and the installations that go with it: a trim little company town near the base of the mountain; a river port (Puerto Ordaz); 90 miles of railroad; and iSo miles of Orinoco channel, making it possible for ore ships to steam down the Orinoco to the sea. Cerro Bolivar's 1955 output: more than 6,000,000 tons, i El Pao's: 3,600,000. These two moun-j tains accounted for all of Venezuela's ! iron...
...head of the federal agency having a continuous iso-year history in development of scientific geodesy, I especially appreciated your May 14 article on the Army Map Service determination of the earth's size...