Word: isotta
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Dates: during 1940-1949
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...staff (Italian employees run into the thousands). The company uses Italian equipment in making the drink (as in the U.S., Coca-Cola restricts itself to the sale of syrup, leaving the more profitable bottling operation to local businessmen), employs Italian printers for advertising and uses Italian trucks for distribution. Isotta Fraschini has just produced a truck which the company thinks is better-looking than the American design, and which it plans to export to company branches in other countries...
...been solidly established in the theater for some five years, luscious Lucius Beebe, self-made expert on the art of splendiferous living, hailed a master of the art: "It is really the simple things of life which give pleasure to Mr. Porter-half-million-dollar strings of pearls, Isotta motor cars, cases of double bottles of Grand Chambertin '87, suites at Claridge's, brief trips aboard the Bremen, a little grouse shooting ... He is on all the first-night lists, Leon at L'Aperitif salutes him as 'Highness,' he is reputed to travel with...
...Citroen, Peugeot, Simca and Ford (of France) trotted out their latest models to compete for attention with exhibits from U.S., British, Italian and Czech motormakers. Some of the tiny French cars looked lost among the Lincolns and Cadillacs, the British Bentleys and Rolls-Royces, the Italian Alfa Romeos and Isotta-Fraschinis. But France had a luxury car of her own in Saoutchik's elegant, hand-built models: the light grey Delahaye, whose front fenders are bisected by mirrorlike wedges of gleaming chrome (price: about $17,000 in France); the white-upholstered Talbot-Lago. Saoutchik had orders for six cars...
...paying spectators (40? for adults, 25? for children) to Manhattan's Museum of Science and Industry. After two weeks on the market, Tucker's $20,000,000 stock issue was about 80% subscribed. Designer Tucker, en route to Italy to negotiate a manufacturing tie-in with Isotta-Fraschini, said production would not get under way until January at the earliest. Nevertheless, fascinated by such features as the Cyclops headlight and the luggage compartment in the front, close to 3,000 spectators offered to place orders (tentative price...
Audisio's career began in the dirty northern industrial town of Alessandria, where he grew up in a squalor he swore to escape. He rose to the top of his class in school, got a job making Borsalino hats (which are to Stetsons what Isotta Fraschinis are to Oldsmobiles); during the depression he lived squalidly in a tiny apartment with his wife, a seamstress. He was arrested for Communist agitation and when he got out of jail after five years, things were even worse ("We lived on boiled milk and boiled potatoes...