Word: isotta
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Foolscap (by Gennaro Curci & Eduardo Ciannelli; Sheppard & Buchanan, producers) opens in a ward of a madhouse. A bewhiskered gentleman in a Chevrolet has just bumped into a goaty little man in an Isotta Fraschini. They introduce themselves from adjoining cots, the former being none other than George Bernard Shaw, the latter Luigi Pirandello. Since they are to be confined for at least a week while their bruises heal, the international playwriting team agrees to concoct a drama to be acted by the asylum's inmates...
...following story became public last week: Three months ago an Isotta-Fraschini salesman was twiddling his thumbs in the company's swank Manhattan showroom. An Isotta-Fraschini is not sold every day. A passerby stopped, peered in. When he came in and started inquiring about the one he liked, the salesman was courteous. When he pulled out a checkbook, asked for a pen, the salesman was startled. When he wrote out a check for $18,500, departed leaving directions that the car be sent to the New York Athletic Club, the salesman looked at the check, was amazed...
...Undersecretary slips out to Burning Tree Club where he plays an 85-10-90 game of golf. In Manhattan the Mills home is just off Fifth Avenue on 6gth Street. There is also a Newport villa. Two chauffeurs are kept busy with four cars, one of them a handsome Isotta Fraschini. Last spring at the Pusey & Jones shipyards in Wilmington, Mrs. Mills christened her husband's new 160-ft. yacht Avalon...
...many cars. Some gold and silver plating and solid bronze are used. . . . Metal tire covers are prominent. . . . Radically modern for Brewster was a Rolls-Royce body with everything, including doors, slanting sharply backward. This Rolls-Royce cost $21,750, was the most expensive car. Next was an $18,600 Isotta. . . . Adjustable "Pullman" seats were in evidence. . . . Rugs, lap robes and pillows (some of lambskin) blended with upholstery. . . . Some sport phaetons have a duplicate dashboard for rear-seat riders. . . . Exhibitors were hopeful Hollywood cinemastars will approve of the lavishness of the models, to be displayed in Los Angeles the first week...
Because of Mr. Durant's imported car, an inference seemed obvious. The Mathis has 9 to 12 h.p., sells at around $1,600. Regarding another intrusion, Argus, Paris automobile paper, last week was very definite. According to Argus, Ford Motor Car Co. will soon be manufacturing Isotta Fraschinis in Detroit, while Fords will pour in great volume from Isotta's Italian factories. To handle the plan, a new $5,000,000 company is said to have been formed in Italy, 51% owned by Isotta Fraschini Co. and the Italian Commercial Bank, 49% by Ford. In this exchange...