Word: isuzu
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...sure, automaking has become such a globalized business that the nationality of cars is increasingly blurred. GM owns 38% of Japan's Isuzu, 50% of South Korea's Daewoo Motors, 50% of Sweden's Saab-Scania and 5% of Japan's Suzuki, and shares some manufacturing operations with both Toyota and Suzuki. Those alliances give GM global reach, but the automaker was in danger of evolving into little more than a holding company if it did not relearn how to manufacture competitive cars in its own plants...
...Isuzu might tell it, he is the most successful figure in the history of television, a superstar who sold millions of cars and trucks to hordes of adoring fans and turned a small Japanese firm into the world's largest corporation. (He's lying...
Actually, as portrayed by actor David Leisure, the prevaricating Joe Isuzu has become one of the most popular figures in advertising. (No kidding.) Since he told his first fib four years ago, he has gained wide recognition for his once obscure namesake. But after 35 commercials, his extravagant claims for Isuzu cars and trucks are coming to an end. The automaker said last week that next fall's campaign for three new lines of vehicles will rely on humor, but Joe will be nowhere in sight. The reason may be that Joe is losing his edge, which some ad experts...
Will Whittle start a trend? Not everywhere. Declares Roger Straus, chief executive of the Farrar, Straus & Giroux publishing house: "We would certainly not condone the use of advertising in our books." Thus the prospect of Joe Isuzu popping up in Pride and Prejudice is not quite at hand...
WASHINGTON--Lt. Col. Oliver North was portrayed to his trial jury yesterday as "the Joe Isuzu of government" who followed Hitler's maxim that "the victor will never be asked if he told the truth...