Word: isuzu
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...American and Japanese heritage sounds improbable, it is a direction in which U.S. carmakers have been heading for several years. Chrysler Corp. owns a 15% share of Mitsubishi Motors Corp., Ford Motor Co. has a 25% stake in Toyo Kogyo Co., and GM already holds a 34.2% interest in Isuzu Motors. As one Japanese auto company official put it, GM needs no help in the design and styling of a new model, but it is the Japanese who are really expert at devising an efficient and high-quality production system for small cars...
Night has come to Ise, 80 miles east of Osaka and the site of the holiest Japanese Shinto shrines. The chilly (33°F), placid waters of the Isuzu River can be seen clearly in the moonlight by the 80 or so people on the bank who await the command of their instructor. He barks angrily, and they wade into the stream, chanting, shouting and grunting in unison, praying for spiritual renewal and purification. Then they run quietly through the streets of the village, dressed only in loincloths, their heads banded in white cloth on which the characters for "love...
...lectures in obligations to parents and children, social roles of men and women and their places in the tightly knit Japanese society. There is also vigorous physical activity, team efforts to move tree trunks, for example, or cement benches. Finally comes the climax, the dip in the icy Isuzu...
...hour more than their Japanese counterparts. In addition, faulty management techniques, including poor systems for inventory control, have increased expenses. These problems have helped give Japanese manufacturers a cost advantage of around $1,500 per car. Partly for that reason, GM decided last month to begin importing subcompacts from Isuzu Motors of Tokyo instead of trying to make these minicars...
Giugiaro rose to early fame with his automobile designs, notably the Alfa Romeo Giulia GT and the first post-Bug Volkswagens. His firm, Ital Design, with some 200 employees, has created such diverse products as Necchi electronic sewing machines, a Nikon camera, Nikon sunglasses, the Isuzu Piazza auto, an electric organ, ski bindings, buses, cigarette lighters and a complete set of street furniture for the city of Turin-trash cans, street signs, lights and tram stations. Constantly adding to his list of international clients, Giugiaro expects to have an exploratory meeting soon with General Motors to talk about designing...