Word: ita
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Dates: during 1950-1959
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...will set the objets d'art tinkling on your chimney piece. Or that pathetic crib of an American quiz show, The $64,000 Question, will dribble a sad, self-evident little droplet of knowledge into our sitting room." Further, the Express charged that 50% of the time that ITA allocates to children is now taken up with Americana. "Do they imagine that commercial TV was brought into being here in order to turn our children into little Americans...
Stung by the Beaver's bite, ITA Director Sir Robert Fraser hit back, called the attacks "anti-American feeling thinly disguised." American films, said Fraser, do not account for more than 14% of the total running, while ITA 13 selling British films to U.S. TV at a chip that pays for all U.S. imports. "And remember this," Fraser told a London Rotary Club. "Americans have acquired such a mastery of TV film techniques that we can apply no better stimulus to our producers than to let them see how it is done...
...Kenneth concedes that "practically no member of the Authority knows much about television. We have no offices, no staff and no equipment. We are starting from the bottom upwards, not even from the floor up, but from the earth." Even so, ITA hopes to have three transmitters telecasting within a year. The commercial TV shows will be created by specially licensed "program contractors" who, after buying air time from ITA, may then sell advertising space to sponsors. The commercials will be limited to the beginning and end of shows, or during a "natural" break in the program, but sponsors...
...Kenneth aims at providing an alternative-not a competitive-service to BBC. He does not believe that ITA will draw any inspiration from commercial television in the U.S. "What I saw there was pretty hair-raising," he says. "People do say they have very good things in the U.S. Perhaps I struck it unlucky...