Word: ita
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...Kenneth concedes that "practically no member of the Authority knows much about television. We have no offices, no staff and no equipment. We are starting from the bottom upwards, not even from the floor up, but from the earth." Even so, ITA hopes to have three transmitters telecasting within a year. The commercial TV shows will be created by specially licensed "program contractors" who, after buying air time from ITA, may then sell advertising space to sponsors. The commercials will be limited to the beginning and end of shows, or during a "natural" break in the program, but sponsors...
...Kenneth aims at providing an alternative-not a competitive-service to BBC. He does not believe that ITA will draw any inspiration from commercial television in the U.S. "What I saw there was pretty hair-raising," he says. "People do say they have very good things in the U.S. Perhaps I struck it unlucky...
...Iron-grey, Argentine-bred Talon charged from last place to first to nose out On Trust in California's $102,500 Santa An ita Handicap, the world's richest race. In Florida's Flamingo Stakes, the horse that is supposed to have the inside track on the 1948 Kentucky Derby - Citation -romped home by six lengths in near track-record time...
...comforts of her big Long Island home with 23 Pekinese, named Yummie, Fuzz Wuzz, Cuddles, Baby Dear, Honey Child, etc. She also had a Brussels griffon, a black Persian cat and a dachshund named Poopchin. When Mrs. Shaw died last month, her will asked an old friend, Mrs. Ita Mae McGuire of Napanee, Ont., to adopt her 26-pet menagerie, left her a trust fund of $100,000 for their comfort...
Pons. Next week Lily Pons begins a concert tour with first stops at Buffalo, Harrisburg, Washington. Ita, the seven-month-old jaguar which she brought last autumn from South America, will travel with her. Ita rests most comfortably on cold, smooth steel. On the train he will sleep in the washbasin. In hotels he prefers the inside of a grand piano...