Word: italia
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Dates: during 2000-2009
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Entertainment is central to the political genius of a man who started off as a crooner on a cruise line, and who christened his party Forza Italia after a national football chant. He's anything but gray. "When [former Prime Minister Romano] Prodi was on TV, I had to turn the sound way up," snorts one middle-aged Berlusconi supporter. "Prodi speaks like a priest." Ask an Italian what they think of their current leader, and chances are they'll chuckle - but most go on to say they voted for him. For many of his countrymen, Berlusconi's appetites...
...Muslim leader in Italy, Mohamed Nour Dachan, lashed out at the coach of the defending Serie A champions. "I think Mourinho should talk a little bit less," Dachan, president of the Italian Union of Islamic Organizations, told Sky Italia television. "We know from sports medicine that the mental stability of an athlete lets him give so much more on the field, and a player observant in Christianity, Judaism or Islam definitely has a very tranquil psychology...
Italy has taken a more traditional route by boosting advertising. In April, the national tourism board launched a $13 million initiative called "Italia Much More" to lure tourists from the U.S., Canada and the rest of Europe. "The crisis is tangible for everyone, and Italy will suffer," says Matteo Marzotto, head of the National Tourism Board. "We're in the middle of a war." That may sound dramatic, but consider this: in 2008, Italy's tourism revenues fell 5%, the first drop in seven years. The slump has already translated into a loss of $5.2 billion and at least...
Italy has taken a more traditional route by boosting advertising. In April, the national tourism board launched a $13 million initiative called "Italia Much More" that seeks to lure tourists from the U.S., Canada and Europe with television commercials replete with dramatic opera music and sweeping aerial shots of Italy's landscapes. "The crisis is tangible for everyone and Italy will suffer," says Matteo Marzotto, the head of the National Tourism Board. "We're in the middle...
...Candela says Murdoch is doing well in Italy. Sky Italia registered earnings of $3.2 billion last year, closing in on RAI ($3.7 billion) and Mediaset ($4 billion). The Berlusconi-Murdoch showdown is the inevitable result of the "convergence" of free and pay television, Candela says, and may finally lead to the end of the 20-year-old duopoly between Mediaset and Rai. "As the TV system reaches maturity, we're now seeing open combat for ratings, profit and talent," says Candela. (Read TIME's TV blog, Tuned...