Word: italian
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Dates: during 1940-1949
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...disheveled one-room "shops" crammed into loft buildings and slatternly tenements, the sharp whir of sewing machines stops. Workers and bosses pour onto the sidewalk and gather in clots at the curb under the glowering sun. Above the bray of automobile horns, hunched, rumpled men shout in Yiddish, Italian and English, leaning against the clogged trucks, stepping out of the way of rattling racks of dresses without missing a verb or a gesture...
There were also "the girls." Earnest, gregarious, romantic, thousands of Jewish and Italian girls swarmed into the shops. Huddled in crowded misery that was unlike the village life they had known, they seized on the union for social contacts, and demanded of it the better life America had promised. A woman's local established the first union vacation spot in 1915, in Pine Hill, N.Y. They organized little amateur theatricals and uplift courses that ranged from parliamentary law to mandolin playing...
Although the Reds yip that Coca-Cola has landed an "army of workers," shiploads of machinery and trucks, Coca-Cola has only ten Americans on its Italian staff (Italian employees run into the thousands). The company uses Italian equipment in making the drink (as in the U.S., Coca-Cola restricts itself to the sale of syrup, leaving the more profitable bottling operation to local businessmen), employs Italian printers for advertising and uses Italian trucks for distribution. Isotta Fraschini has just produced a truck which the company thinks is better-looking than the American design, and which it plans to export...
Triple Play. The Italian venture is the most spectacular example of Coca-Cola's profitable global expansion. With more than 370 bottlers operating outside the U.S. at present, the company intends to triple that number within five years...
...interrupted. At a mass press conference with Mussolini, Divver was jostled accidentally and raised a protesting voice; he was ejected, shouting and waving his fist, and at once became a hero back home. Too cowardly to refuse his accidental fame, Divver became Forward's expert on Italian affairs. Practice in the use of every advance-guard cliche made him, in time, an editor...