Word: italianity
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...view except gray fluff, Andrea keeps a watchful eye out the window. It's not surprising, given the family dynamic. Andrea plays the goalie to Diego's striker, the introverted, behind-the-scenes power broker to Diego's extroverted, genial public persona. (A recent cover story in Capital, an Italian business magazine, was titled "When the Secret Is Your Brother.") While Diego will make headlines sparring in the press with Italian Prime Minister Silvio Berlusconi or hobnobbing with high-profile friends like Ferrari CEO Luca Cordero di Montezemolo, Andrea is content to talk soccer scores and sneaker styles with production...
Hemming says there were several "hello-goodbye" meetings with Italian men's labels before she found Brioni. "This is not a product-placement deal, and that's what's quite extraordinary. I explained my dilemma, and Mr. Angeloni said, 'I don't see any problem,' and no money has changed hands...
...been trained in the Abruzzo school of tailoring, which blends cutting and stitching techniques borrowed from Savile Row with softer, Mediterranean-inspired lines. The pair's Sartoria Brioni on the Via Barberini was named after the Croatian islands of Brijuni, a glamorous golf and polo getaway favored by Italian aristocrats in the 1920s...
...shop attracted Cinecittà stars and coincided with a growing international interest in Italian fashion. The real genius of Fonticoli was to recognize the importance of the fast-growing ready-to-wear suit business and develop assembly systems that would allow Brioni to make more suits in fewer hours without abandoning the company's signature hand detailing. Brioni introduced a line of off-the-rack suits in 1960. Angeloni, who trained as an economist and married into one of the families that own Brioni, took over in 1990. He has pushed to transform Brioni into a lifestyle brand by adding women...
...threat of China's increasing production power looms over the European luxury-goods business, two Italian industrialists and one designer explain why the unique craftsmanship characterizing their brands may just be the best excuse to pay higher labor costs and keep their business close to home