Word: italianity
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Since he took over as chief executive of Italy's Fiat in 2004, the chain-smoking Canadian Italian has used Apple as a model, focusing on the way Steve Jobs transformed it from an also-ran computer company into a global icon of cool. He encourages Fiat managers to take a close look at Apple's branding prowess and even asks them to benchmark their activities against the company. His biggest success at Fiat is the 500--a tiny, very cool 21st century version of a 52-year-old Italian icon once driven by movie stars such as Marcello Mastroianni...
...this has a touch of Italian hyperbole, but the point is a serious one as Marchionne, 57, tackles his next big challenge: Chrysler. For at Chrysler, he's moving, just as he did at Fiat, to restructure the organization, overhaul production, revamp the lineup, motivate a beaten-down workforce and deal with prickly shareholders--this time including the U.S. government...
...while lived just across the river from Detroit, is not a micromanager. He declined to be interviewed, but in a first-person account of the Fiat turnaround published in Harvard Business Review, he talked about how he had abandoned the "Great Man model of leadership" that long characterized the Italian firm. Fiat's Great Man was the late Gianni Agnelli, grandson of founder Giovanni, whose family was nothing short of Italian industrial royalty and still controls the firm...
...scandal began when it was reported that the prime minister attended the high school student’s 18th birthday party and gave her a $10,000 necklace. A few days later Veronica Laria, Berlusconi’s wife of 19 years, told the Italian press that she was filing for divorce because of her husband’s dalliances with young women, citing in particular his bizarre relationship with Letizia. Earlier this month, the scandal really took off: Photographs came out in the Spanish newspaper, El Pais, which depicted nude guests (including Mirek Toplanek, the former Czech prime minister...
...clear about something, I don’t favor a lot of Berlusconi’s policy, but I have to agree with him here: What politicians do in their bedrooms is, frankly, none of the public’s business. My internship requires that I read the Italian papers daily and follow the wires from ANSA (Italy’s version of the AP). While I enjoy this part of my job, I do not want to read anymore about the Italian prime minister’s prostate. As long as he is having consensual sexual relations...