Word: italianize
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Dates: during 1980-1989
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...Francois Mitterrand flew into Beirut on Monday to underscore his nation's commitment. He was followed two days later by Vice President George Bush, who visited the site of the carnage wearing a helmet and flak jacket. On Thursday, Secretary of State George Shultz conferred with his French, Italian and British counterparts in the Paris suburb La Celle-Saint-Cloud. After a five-hour meeting under unusually tight security, at a secluded 17th century chateau, French Foreign Minister Claude Cheysson reiterated "the support of our governments for the Multi-National Force." In his nationwide address on television Thursday evening...
...bulldozers grumbled back and forth, cranes hoisted away slabs of concrete, their steel rods bent crazily and stuck with bits of uniforms. The Marines were aided in their grim task not only by Navy Seabees from ships of the U.S. Sixth Fleet off the Lebanese coast, but by Italian, Norwegian and Lebanese rescuers, most of them volunteers. The searchers clambered over the ruins with picks and shovels, but just as often they would fall to their knees and scoop out debris with their hands. Orders, screamed out in any of several languages, often went unheard. At night the wreckage looked...
...decided to name my product after the biggest revolutionary in history," says Maurizio Vitale, 38, president of a booming Italian sportswear company called Maglificio Calzificio Torinese. The product, Jesus Jeans, has become a symbol of entrepreneurial audacity since it first appeared in the early 1970s. Its success, moreover, helped to transform Vitale's company from a staid maker of socks and underwear into one of the fastest-growing and most aggressive firms in Italy. Vitale's sales jumped from less than $7 million in 1970 to $65 million last year...
...Vitale started his Kappa athletic-wear line of products and began sponsoring Juventus, Turin's internationally known professional soccer team. It was the first Italian soccer team to have a commercial sponsor. The Kappa name became so widely known through the Turin team that Vitale was soon able to sell licenses to produce the clothing outside Italy. The athletic events he sponsors now include marathons in London, Paris and Athens, as well as in New York City. In addition, such track stars as Edwin Moses and Sydney Maree run in Kappa clothing and appear in the firm...
...this is Italian ice cream," my friends explain patiently. Nationality, however, is not the issue: common sense is. Knock out even one of the existing home grown ice cream stores, and we could revel in cultural diversity, but simply adding to an already glutted market is not contribution to the Square...