Word: italianize
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...Fiat CEO Sergio Marchionne wants to use the Italian carmaker's technology to sharpen the focus of the Chrysler brands, insiders say. For example, Fiat's technology could allow Chrysler to build a reputation for high performance - not something it's known for today. The new technology could also augment Chrysler's traditional strength in four-wheel-drive, sport utility and truck segments, which are under pressure from rising fuel prices...
Knox, Amanda • jurors in Italian trial of for the throat-slitting murder of roommate of are told by that "from what I saw in CSI these things are not quick or pleasant" but, rather, "shocking, yucky, disgusting...
Since he took over as chief executive of Italy's Fiat in 2004, the chain-smoking Canadian Italian has used Apple as a model, focusing on the way Steve Jobs transformed it from an also-ran computer company into a global icon of cool. He encourages Fiat managers to take a close look at Apple's branding prowess and even asks them to benchmark their activities against the company. His biggest success at Fiat is the 500 - a tiny, very cool 21st century version of a 52-year-old Italian icon once driven by movie stars such as Marcello Mastroianni...
...this has a touch of Italian hyperbole, but the point is a serious one as Marchionne, 57, tackles his next big challenge: Chrysler. For at Chrysler, he's moving, just as he did at Fiat, to restructure the organization, overhaul production, revamp the lineup, motivate a beaten-down workforce and deal with prickly shareholders - this time including the U.S. Government...
...while lived just across the river from Detroit, is not a micromanager. He declined to be interviewed, but in a first-person account of the Fiat turnaround published in Harvard Business Review, he talked about how he had abandoned the "Great Man model of leadership" that long characterized the Italian firm. Fiat's Great Man was the late Gianni Agnelli, grandson of founder Giovanni, whose family was nothing short of Italian industrial royalty and still controls the firm...