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...RFID reader emits a radio wave to scan the chip via an attached antenna. Unlike bar codes, which have to be scanned one at a time, an RFID reader can theoretically scan every item in a shopping basket, case or pallet--at one glance, at a distance, even in rotten conditions like inside a freezer or in a sandstorm. Place an RFID reader in a series of gateways, and it can follow supplies from assembly line to store shelves and right out the door with the customer...
Kevin Ashton's obsession with RFID began with a single shade of lipstick. When he launched Oil of Olay's ColorMoist Hazelnut No. 650 at Procter & Gamble in 1997, it was popular--too popular. "Four in 10 stores couldn't keep the item on the shelf," says Ashton, "and we were losing money because of it." He needed to track this item and others through the supply chain so clerks would know when to reorder and replenish the shelves. It took Ashton a year to identify RFID as a technology that would solve his problem and to hook up with...
Students must register to begin posting and buying items. The cost of using CrimsonXchange is a $2 fee charged to every buyer for every item except furniture and electronics, for which...
...Weaver took some tentative steps into the girls' market. Customer response was strong, helping pull the chain out of its mild slump. Weaver today attributes much of the past year's success to the purchasing instincts of girls, who, unlike boys, buy not just a single item of clothing but an outfit with a belt, bag, hat, earrings and any other accessories for which they can find space on their body. Weaver has dropped the X Games sponsorship and now devotes almost all his $10 million annual advertising budget to magazines like CosmoGirl. As long as the stores aren...
...difficult market to conquer. There is more mystique surrounding violins than any other musical instrument, and customers want an item of beauty as well as excellent tonal quality. "No two violins sound the same," says Gliga general manager Sandu Stroe. "Like people, each one is unique." Instruments made in Italy in the 16th, 17th and 18th centuries by the legendary Amati, Guarneri and Stradivari families sell for millions, even as musicians and dealers argue passionately about the superiority of originals over modern copies...