Word: itemization
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Dates: during 1960-1969
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...Easy. Spurred by these examples, many other firms are conducting studies to seek out their best civilian niche, but they are finding that it is a big turn from a space-age military product to an item for industry or the consumer. One major obstacle is that defense companies have neither the marketing nor the production facilities to switch over smoothly even to limited civilian goods. Such problems only harden the conviction in both industry and Government that the search must be pushed vigorously if the defense industry is to win the battle of change...
Soapy Come-On. They buy much of their cheap merchandise from Japan, and imply that it is a name brand by advertising the items as, say, Norelco-type shavers or Remington electric can openers. When they actually offer something like an RCA TV set, they never have enough in stock, merely take a customer's deposit and bury him in an avalanche of form letters until he tires of trying to retrieve his payment. Some have offered a come-on of ten boxes of Tide detergent for $1.97; what often arrives is an unknown soap brand and an additional...
...circumstances will he tolerate..." etc. Last term the CRIMSON refused to print one of our letters to the faculty committee which would have given the lie to the committee's charges against our Association. It was only after the terrible assassination of President Kennedy had made every other news item insignificant that I was invited to resubmit our letter. Our application was delayed for over six months, enough to break up any organization with inactivity. In the controversy over our recognition, over five black individuals wrote letters to the CRIMSON strongly in our favor (some were not published...
...period, carrying with them $3,250,000 worth of food, clothing and Christmas presents. Nonetheless, even as Brandt's representatives worked cautiously with East German officials to renew the visiting agreement, many Westerners-both German and Allied-were having doubts. Brandt views the Wall arrangement as merely another item in the long list of "technical agreements" under which the two Germanys do more than $450 million in business each year. But the Bonn government, hypersensitive as ever on the matter of East German recognition, worried that another agreement with Walter Ulbricht's regime would only add one more...
...result is a new breed of specialists in "customized" bathrooms. In fact, bathrooms are becoming a prestige item on the scales of conspicuous consumption, a place swimming pools used to hold before everybody had one. Luxury Lavatorist Sherle Wagner of Manhattan's 57th Street is selling baroque swans, dolphins, Cupids and sea horses for spouts and faucet handles as fast as he can gold-plate them, at $129.50 to $800 a set. Cut crystal is in, too, and the most sophisticated of all is pewter with gold decoration. "And, of course, marble like mad," says Wagner. "We just finished...