Word: itemization
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Dates: during 1990-1999
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...short, punchy and startling. ("Hatch chicks in your bra!" says an offering for Countryside magazine.) The intimate second person "you" is usually invoked in the first sentence and sprinkled liberally throughout the rest of the pitch. Prices are rarely rounded. (A $29.95 price tag helps people believe the item is still in the "$20 range.") Pitches often run to several pages. (Says Kikoler: "The more you tell, the more you sell.") The message is often printed on toned paper because warm colors apparently evoke a warm response. And usually there is a postscript. Some writers claim that the P.S. gets...
However, the defense lawyers, from the firm of Morrison, Mahoney & Miller, should have thought twice before they included another item--a brochure for a seminar at which Newman is prominently featured. As it turns out, an attorney from Morrison Mahoney also appears in that brochure...
Unfortunately, nosering wearers acknowledge that their nasal adornments often end up piercing their parents' hearts. For Nestor, at least, Mom and Dad were less than thrilled at their child's newest jewelry item...
...expensive item that the defense-spending bill does not include is Operation Desert Shield. The buildup was funded through Oct. 1 with a special $2 billion appropriation. The Pentagon estimates it could cost as much as $15 billion over the next 12 months. Congress refused to provide that much, since it considers the sum inflated. The lawmakers are also waiting to see whether the Saudis, who have pledged $6 billion, and European allies will share the burden...
...society columnist has stumbled before owing to her reliance on press handouts. But what's this? "Because of one of those glitches in the mail that sometimes happen, the item on the Asia Society's party described in yesterday's column was really about last year's party...