Word: itemizing
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Dates: during 1960-1969
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Buried deep in Charles McHarry's chitchat column, "On the Town," in the morning New York Daily News, was this item: "Ali Rounj Culdip, the Maharaja of Estarh, is due in next week for a medical checkup. The three youngest of his 15 wives will accompany him." There was not a word of truth...
McHarry had planted the item purely as bait. That same afternoon, when it was reprinted almost word for word in a column in Hearst's New York Journal-American, McHarry had the rich satisfaction of hooking his fish...
...pretty happy," said McHarry of his successful fishing expedition. Said a Journal-American spokesman: "We congratulate the Daily News on having had the phony item first...
Lapses like that were few enough, but one item stopped him altogether. This secretary, according to the American lyrics, had a caboose that sported everything but the word Lionel. Castans cabled Abe Burrows for help. When he learned what Lionel is, he shrugged and left it out. That was a little bit too recondite for the French...
Clothing Retailer Robert R. Storrer of Owosso, Mich., speaks respectfully of the "extremely style-conscious teen, a year-round buyer. If he sees any item he likes, he buys it on impulse. A few calls for a style or color today may mean a headlong rush for it tomorrow." If the college crowd picks it up, and the clothiers climb on the bandwagon, the middle-aged man may find it on his back two years later without even knowing...