Word: itemizing
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Dates: during 1960-1969
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THAT NIGHT. At home in Needham Mrs. Conroy and Terry sort through day's buys, setting some aside to be wrapped for Christmas, others for storage in a special closet they had built in their basement for the surplus. As they hold up each item, they ask: "Do we really need this?" And each time, giggling like schoolgirls, they answer...
...marketing, the key to growth is anticipating, even creating, demand for new products-and some of them surpass yesterday's wildest fantasies. Four-color, full-page advertisements for one such item have been appearing in Mademoiselle, Harper's Bazaar, Cosmopolitan and other publications. An unclothed, deadpan model looks out from under the slyly provocative headline: "Relax. And Enjoy the Revolution." The product is Cupid's Quiver, a $3.50 package of twelve sachets of liquid douche concentrate that is offered in two floral scents (orange blossom and jasmine), as well as two flavor scents (raspberry and champagne...
...drug or cosmetic. It has had little trouble moving into better-known stores, including San Francisco's I. Magnin, Washington's Woodward & Lothrop and Brooklyn's Abraham & Straus. Philadelphia's Strawbridge & Clothier declined to advertise the product publicly but included 75,000 brochures for the item in the monthly statements that it mails to customers...
...read the lead paragraphs of a 190-word news item transmitted by the Associated Press Sept. 6. It was a story that raised questions: How many civilians had been murdered? How had they been murdered? Why had Calley been charged only one day before he was to leave the Army? But perhaps because it was only seven sentences long, perhaps because it was carried early on a Saturday morning, the item stirred no special interest in the nation's press. According to A.P. General Manager Wes Gallagher, who concedes that A.P. was "derelict" in not following up the story...
...committee, chaired by George C. Homans '32, professor of Sociology, said in its report that undergraduates consider stronger informal ties to the Faculty an item of highest priority: "There is nothing that many undergraduates want more, except the presence of women as regular inhabitants of the Houses...