Word: itemizing
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When chefs started hauling lab equipment into their kitchens, one item they found they couldn't live without was a $1,300 immersion circulator, which allowed them to find and maintain the exact temperature at which egg whites and yolks begin to set. A slow-poached egg-- say, at 143°F for 90 minutes-- is that rare, perfect synthesis of greenmarket and high tech. When cracked open, the thing spills out ludicrously egg-shaped and ridiculously soft, the yolk suspended between raw and cooked, the cloudy white freed from that slight rubberiness I never knew bothered me until...
...Apple of Your Ear" [Jan. 22] showcased Apple's new iPhone. I remember a time when no one would think of spending a cent on an item that had such a tiny video screen. Remember the television screens in the early '50s? Well, we are right back where we started and don't mind squinting at a tiny screen. On the other hand, ophthalmologists and optometrists are patiently waiting for the bucks to start rolling in when our eyes...
...realistic scenarios, the company OmniDate can place you in a virtual restaurant with an animated date, literally. Both parties work keyboards and save thousands of calories on the five-course Italian dinner. You can survive some of the more awkward first date moments, such as ordering the high-ticket item on the menu, without abandoning the comfort of your pajamas. Animated figures called avatars stand in and react like you would when the waiter dumps hot soup into your virtual lap. The avatars move, speak, and even kiss goodnight...
...Knutson and his team devised a way to mimic these same intuitive reactions in the lab. He gave subjects $20 each and, while they were in the fMRI machine, presented them with pictures of 80 products, each followed by a price. Subjects then had the option of purchasing each item on display. As they viewed products they preferred, Knutson saw activity in the nucleus accumbens, a region of the brain involved in anticipating pleasant outcomes. If, on the other hand, the subjects thought the price of these items was too high, there was increased activity in the insula-- an area...
...Harvard looks for a leader to build a science-centered campus in Allston that brings together experts from several fields, Cech has one item on his resume that none of his rivals can match: he already has created a world-class center for interdisciplinary bioscience research...