Word: items
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Dates: during 1960-1969
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...theater in a grimly foreign, extremely cold town. The pair have just been deserted by the rest of the company with a farewell telegram charging that they are insane. Since the "audience" is already filing into the theater, Felice and Clare have no choice but to put on an item in their repertory called "The Two Character Play...
Ironically, Mercedes has also been getting a lot of speed from its go-slow policy of production, which has never quite matched demand. A big item in its current surge is its Model 250 sedans, which boast 2.5 liter engines and price tags of $4,000 and up. Introduced in early 1966, the popular 250 drew a two-year order backlog. That has kept production humming while competitors like Volkswagen have been forced to cut back...
...George W. Andrews (D.-Ala.), whose subcommittee on House Appropriations labeled the appropriation "a deplorable item of expenditure", said in a telephone interview yesterday, "The major factor in our decision was economy." But he added that "the anti-war activity of last summer's interns was also a factor...
Sponsors also, of course, want not only the right audience but the right price. Take an item like Geritol. ABC's Lawrence Welk Show happens to be running 31st in the cumulative Nielsens, but demographic studies show that Welk is No. 1 for viewers who are 50 years and over. CBS's higher-rated Lucy pulls almost as many of the 50-plus folks and delivers a vast extra audience as well-but one that is not a likely market for Geritol. Geritol obviously gets more for its money paying about $3.40 for every 1,000 viewers over...
Refund the Difference. Sir Bernard took over in 1955, expanded operations, notably by opening 15 supermarkets, but kept to the company motto, "Never knowingly undersold." Any customer who finds an item he bought at John Lewis selling for less elsewhere can get a refund of the difference. In line with its low-price policy, John Lewis has fought retail price fixing for decades. Only last summer the company had it out with the makers of Cadbury's chocolate, and sweet-toothed Britons gleefully watched the retail price of candy crumble...