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...from Randy J. Gomes i02 should come as no surprise to the typical Abercrombie patron. Letis face it, the workers at Abercrombie are hot. This is because the brand name aspires to hire a unique brand of worker: one who sells their clothes with their classically preppy good looks. iThey donit hire just based on looks, but do tell us to give applications to pretty people,i Gomes admits. Scot D. Hopps i01, was one such pretty person recruited by the Abercrombie squad. This tall, blonde varsity baseball player was solicited while walking through the store one afternoon...

Author: By Angela Marek, | Title: Fifteen Minutes: The Beautiful and the Damned: Enforcing 'the look' at Abercrombie & Fitch | 2/24/2000 | See Source »

...sophomore brought some managers to the hall and they were looking at our pictures on the door,i says Scott Jones, a sophomore at Northwestern University. iThey knocked on the door and asked me if I wanted to work there.i But the fierce competition is not confined to mere appearances. The coolness factor also plays a role in the hiring process. Gomes, who worked at the Abercrombie store for more than a year, watched as the storeis target group changed with its surging popularity. As the store became more mainstream, Gomes was told to look for potential employees involved...

Author: By Angela Marek, | Title: Fifteen Minutes: The Beautiful and the Damned: Enforcing 'the look' at Abercrombie & Fitch | 2/24/2000 | See Source »

...Hopps, who worked at the Harvard store for three months this fall after his intense recruitment, managed to dodge the rigid shoe requirement. iThey told me I had to shave my facial hair, which is okay, because I am not really attached to things growing on my faceobut then they wanted me to wear these stupid new balance shoes,i he says, iAnd I am not buying shoes just to stand around that store.i...

Author: By Angela Marek, | Title: Fifteen Minutes: The Beautiful and the Damned: Enforcing 'the look' at Abercrombie & Fitch | 2/24/2000 | See Source »

...standing around the storeoand shoes are only the beginning. According to Hall, fashion has to complement beauty. iOne time I got in trouble for wearing clothes that were on sale in the store,i she said. She also recalls her superiors describing the key to the Abercrombie ilook.i iThey said, you know everyone here is attractiveowe do this on purpose.i For this conglomerate, selling clothes is not about the quality of the fabric; it is simply about the of the people who wear them...

Author: By Angela Marek, | Title: Fifteen Minutes: The Beautiful and the Damned: Enforcing 'the look' at Abercrombie & Fitch | 2/24/2000 | See Source »

...scheduling has to do with how you look,i Gomes says. iThey didnit put unpretty people on during peak times. The scrubby girls had to clean all the time. The greeters didnit even have to refold, just stay within the metal square.i...

Author: By Angela Marek, | Title: Fifteen Minutes: The Beautiful and the Damned: Enforcing 'the look' at Abercrombie & Fitch | 2/24/2000 | See Source »

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