Word: itness
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Dates: during 1950-1959
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This ingenious approach was first tried five years ago in New York by a onetime publicity man named Herbert Muschel. With less than $10,000 in capital, Muschel launched PR News Association in Manhattan, a publicity wholesaler that took copy from commerce and industry and moved it-for an annual...
Some newspaper editors like the idea. "I think it's an intelligent device for distributing news releases and handouts from commercial concerns," said the Los Angeles Mirror-News' managing editor, Ed Murray. "A machine like this doesn't commit you to use the stuff, and I think...
But not all editors share Murray's view. Said Taylor Trumbo, managing editor of the Los Angeles Times: "Our main objection to such a service is that it would cut down on the personal planting of news releases. We are visited by any number of planters, and we get...
Clear hit of the evening was Berg's difficult twelve-tone piece, last played in Manhattan ten years ago. Moved by the death of the 18-year-old daughter of a close friend, Composer Berg interrupted work on his opera Lulu to write the concerto in the summer of...
The black-eared fox terrier on the cover of 60 Years of Music America Loves Best is a reminder that only the most famous U.S. recording company could have put together such an assortment. But the hit album (last week it was selling 5,000 copies a day) also expressed...